The pages most businesses need
For most local businesses, about five pages cover it:
- Home: what you do, who for, and where, in the first screen.
- Services: each one named, with a price or a starting price.
- Work or gallery: real photos of real jobs.
- About: who is behind the business, with a real photo if you are comfortable.
- Contact: phone, email or a short form, your town and your hours.
What customers look for first
People land on a business website with one or two questions. Do you do the thing they need? Roughly what does it cost? Are you near them? How do they reach you?
Answer those without making anyone scroll or hunt. A phone number you can tap, prices in plain view and the towns you serve do more than any slogan.
Built for the phone first
Most visits come from a phone, so the site should be designed for one, not shrunk down to fit:
- Text readable without zooming.
- A call or book button that stays in reach.
- Pages that load quickly on cellular data.
- Forms short enough to fill in with a thumb.
What to leave out
Long welcome paragraphs, stock photos of smiling strangers, sliders that rotate before anyone reads them, and pages that exist only because other sites have them. Every page should answer a question a customer actually asks.
The parts nobody sees
Some of the most important work is invisible: a page title and description for each page so it shows well on Google, your business name, phone and town written the same way everywhere, a secure connection, and the domain and logins in your name.
At TigerPoint a business website starts from $499, with all of this included. The cost guide shows what moves the price.