What a Facebook page does well
It is free, quick to set up, and good for posting news, photos and offers to people who already follow you. Reviews and messages in one place are useful too.
What it cannot do
The limits show up when you want new customers:
- People searching Google for your service and your town rarely land on a Facebook page; they land on websites.
- Some visitors do not use Facebook, and some will not log in to see more.
- Your posts reach only part of your own followers, and Facebook decides which part.
- The layout, the rules and the reach are Facebook's. If the page is restricted or hacked, it can disappear overnight.
- There is no proper place for a full service list with prices, a booking form or pages for each area you serve.
What a website adds
A website is yours: your domain, your words, your layout, and it stays put. It can show every service with a price, take booking requests, and have a page for each town you serve, which is how local businesses show up in Google.
It also makes the rest of your marketing work harder. Your Google Business Profile, your Facebook page and your business cards can all point to one address you control.
Use both
This is not either or. Keep the Facebook page for staying in touch, and let the website do the work of being found and chosen. Link each to the other.
At TigerPoint a business website starts from $499, with the domain and logins in your name. Not sure what you need? The free written plan answers that within 48 hours, with the exact price.